栏目 纵览
-陈列：最新生活用品、食品、器具等
-消协：避免上当吃亏；提高消费者意识
-细看：深入介绍产品；比较看出高低
-电影：每月新片；故事梗概；幕后人物
-音乐：CD介绍与评论
-艺人：细说影视歌三方艺人
-医药保健：身体患病怎么办？
-运动强身：室内室外运动或体操
-心理辅导：精神健康不可忽视
-食物食谱：家里可作的饭菜
-旅游：景点精华；实用贴示
-读书：生活知识；精神提升
-爱好：生活滋润剂：体育、电玩、摄影、遥控、模型……
-专题：放大视野，到各行业去看看、了解社会人文……
-会客：人物采访，交流职业与生活经验
-汽车：实用知识；用户经验；新车试驾
-理财：投资技巧；生财途径
-小品：记者感言；与读者交流
ARTWORK SPECIFICATIONS
NTUC Media will only accept high-resolution (300dpi and in CMYK) PDF files. All necessary information, crop marks and bleed areas must be within the PDF file
OTHER SPECIFICATIONS
Circulation : 45,000 minimum
Frequency : Monthly
Pages :96pp+4pp minimum
PAGE SIZE
| Size | Trimmed (mm) height x width |
Bleed (mm) height x width |
| Full Page | 255 x 180 | 261 x 186 |
| Double Page Spread | 255 x 360 | 261 x 366 |
| Half Page Horizontal | 127.5 x 180 | 133.5 x 186 |
| Half Page Vertical | 255 x 90 | 261 x 96 |
Text margin – at least 10mm, bleed - 3mm
(Effective Image Resolution - Colour 300dpi, Line Art 1200 dpi
Image Format – EPS. Tiff
Images Scale – 50% - 130%
Image Colour – CMYK
READERSHIP PROFILE
ADVERTISING RATES
Important Notes:
1. For preferred spots, a client needs to pay a 20 per cent (20%) loading of advertising rate.
2. All affiliates of NTUC will enjoy a discount of 15 per cent (15%).
3. A 15 per cent (15%) commission is allowed for Accredited Advertising Agencies.
4. All rates are in Singapore Dollars and subject to prevailing GST.
5. Booking dateline is 6 weeks prior to the publication date.
6. Advertising materials must be submitted 4 weeks before publication, and 5 weeks if it is an advertorial.
7. When a client requires amendments after the advertisement has been cast, the client has to bear the cost for the corrections.
8. A penalty of 30 per cent (30%) of the booking rate will be levied for all cancellations.
9. Advertisements withdrawn after cancellation date (to be advised) will be charged at full rate.