Lifestyle
FullStop

Lifestyle (English)

Lifestyle – your guide to life and living! Constantly dishing up great reads over 20 years for many Singaporeans, Lifestyle covers a wide range of topics such as health, travel, entertainment and food. Stay abreast of the hottest promotions and the latest going-ons!

Hailed as Singapore’s largest circulating monthly publication, Lifestyle reaches out to 294,000 readers every month (Source: Audit Bureau of Circulations Singapore Pte Ltd). Why wait – start living life to the fullest with your monthly dose of Lifestyle!

The magazine is jointly published by NTUC Media and NTUC Fairprice Co-operative.

Lifestyle (English) CONTENT

Regulars
Here & Now (Events & Happenings)
Listing of upcoming events, concerts, and city happenings
Shop Stop
New products – mainly beauty, hair-care, fashion, home electronics, courses and tour packages
Wellness
Itty Bitties
New health and wellness products
Unity
The latest news and products relating to personal health
Relax (Watch Movies, Watch DVDs, Hear, Read)
The many ways to be entertained – covering movies, videos, cds
Up & Away
Travel features
Food Notes
FoodFile covers edible products and restaurants reviews
Recipes
Favorite dishes, international flavors, yummy desserts for easy home cooking
Features
Interviews with interesting people, celebs, trend stories, health news, career opportunities and advice
At Home
Interior design ideas, home improvement products, decorations and gardening

ARTWORK SPECIFICATIONS

NTUC Media will only accept high-resolution (300dpi and in CMYK) PDF files. All necessary information, crop marks and bleed areas must be within the PDF file.

OTHER SPECIFICATIONS
Circulation : 153,000 minimum
Frequency : Monthly
Pages : 96pp+4pp minimum

PAGE SIZE

Size Trimmed (mm)
height x width		 Bleed (mm)
height x width
Full Page 255 x 180 261 x 186
Double Page Spread 255 x 360 261 x 366
Half Page Horizontal 127.5 x 180 133.5 x 186
Half Page Vertical 255 x 90 261 x 96

Text margin – at least 10mm, bleed -  3mm
Effective Image Resolution - Colour 300dpi, Line Art 1200 dpi
Image Format – EPS. Tiff
Images Scale – 50% - 130%
Image Colour – CMYK

READERSHIP PROFILE

Age
15-24
9.44%
25-34
13.29%
35-44
24.80%
45-54
26.37%
55 & above
25.98%
 
Marital Status
Married
76.77%
Divorced/Separated/Widowed
1.75%
Single
21.65%
 
Education
University/Post Graduate
26.77%
Polytechnic
19.69%
GCE N/O levels
 
GCE A levels
 
Secondary
 
Primary
 
 
Gender
Male
40.94%
Female
59.06%
 
Personal Income
More than $10,000
2.36%
$6,001-$10,000
6.29%
$4,001-$6,000
12.02%
$2,001-$4,000
22.83%
$2,000 & below
4.73%
 
Household Income
More than $10,000
20.87%
$6,001-$10,000
32.28%
$4,001-$6,000
23.23%
$2,001-$4,000
16.14%
$2,000 & below
4.73%
 
Occupation
Professional & Managerial
22.44%
Executives
11.02%
Bizman (Any)
4.72%
White Collar-Skilled
18.90%
Full-time Housewife
14.57%
Student
6.30%
Retired
10.24%
 
Dwelling
Bungalow/Compound/Semi-Det
16.14%
Private Apartment/Condo
24.02%
Executive/HUDC
8.66%
HDB 5 Rooms
22.44%
HDB 4 Rooms
23.23%

ADVERTISING RATES

Inside Front Cover
$6,300
Inside Back Cover
$6,300
Outside Back Cover
$6,800
Center Spread
$11,400
Double Page Spread           
$9,500
Full Page
$5,700
Half Page ( Portrait / Landscape )
$3,700

Important Notes:

01.         For preferred spots, a client needs to pay a 20 per cent (20%) loading of advertising rate.
02.         All affiliates of NTUC will enjoy a discount of 15 per cent (15%).
03.         A 15 per cent (15%) commission is allowed for Accredited Advertising Agencies.
04.         All rates are in Singapore Dollars and subject to prevailing GST.
05.         Booking dateline is 6 weeks prior to the publication date.
06.         Advertising materials must be submitted 2 weeks prior to the publication date.
07.         When a client requires amendments after the advertisement has been cast, the client has to bear the cost for the corrections.
08.         A penalty of 30 per cent (30%) of the booking rate will be levied for all cancellations.
09.         Advertisements withdrawn after cancellation date (to be advised) will be charged at full rate.
10.         Advertising materials must be submitted 4 weeks before publication, and 5 weeks if it is an advertorial.