Lifestyle
FullStop

Lifestyle LITE


A trendy, fresh look at the many offerings in urban life for PMETs, Lifestyle Lite stays true to its name – it’s for time-starved individuals looking for a quick guide to what’s new in technology, dining, wining, fashion and more.

We also feature your kind of sports and vacations, and to keep you at your competitive best, we track career trends and offer advice for staying on top of your world.

Lifestyle LITE CONTENT

COVER STORIES
Up-to-date issues relevant to the PMETs
Travel – Out-of-Town
Idyllic getaways and weekend breaks
Features
Art/wine investments, money saving tips, etc
Distractions
Fun with gadgets, grooming, dining, career updates and more

ADVERTISING RATES

Inside Front Cover
$4,850
Inside Back Cover
$4,500
Outside Back Cover
$5,800
Center Spread
$6,000
Double Page Spread           
$3,800
Full Page
$2,500
Half Page ( Portrait / Landscape )
$1,500

FREQUENCY DISCOUNT
(IN 12 MONTHS)

3 Insertions
10%
6 Insertions
15%
12 Insertions
20%
18 Insertions
25%
24 Insertions
30%
36 Insertions
35%

ARTWORK SPECIFICATIONS

NTUC Media will only accept high-resolution (300dpi and in CMYK) PDF files. All necessary information, crop marks and bleed areas must be within the PDF file.

OTHER SPECIFICATIONS
Circulation : 220,000 minimum
Frequency : Monthly
Pages : 36pp minimum

PAGE SIZE

Size Trimmed (mm)
height x width		 Bleed (mm)
height x width
Full Page 255 x 180 261 x 186
Double Page Spread 255 x 360 261 x 366
Half Page Horizontal 127.5 x 180 133.5 x 186
Half Page Vertical 255 x 90 261 x 96
Text margin Effective Image Resolution Image Format Images Scale Image Colour
at least 6mm, bleed -  3mm Colour 300dpi / Line Art 1200 dpi EPS. Tiff 50% - 130% CMYK

Important Notes:

1.         For preferred spots, a client needs to pay a 20 per cent (20%) loading.
2.         All affiliates of NTUC will enjoy a discount of 15 per cent (15%).
3.         A 15 per cent (15%) commission is allowed for Accredited Advertising Agencies.
4.         All rates are in Singapore Dollars and subject to prevailing GST.
5.         Booking dateline is 5 weeks prior to the publication date.
6.         Advertising materials must be submitted 2 weeks prior to the publication date.
7.         When a client requires amendments after the advertisement has been cast, the client has to bear the cost for the corrections.
8.         A penalty of 30 per cent (30%) of the booking rate will be levied for all cancellations.
9.         Advertisements withdrawn after cancellation date (to be advised) will be charged at full rate.